Officine Panerai presents the new Iphone Application

If you love Panerai watches, then you’re going to love the new tool you can use to access the world of your favourite watches wherever you are: the new application created by Officine Panerai for iPhone is now available.

This application offers a wide range of images and information about the latest collection of Panerai watches and up-to-the-minute news and it will be regularly updated so customers and fans of the brand can keep up with what’s happening. New content will be available on a monthly basis, with comprehensive focuses on products and initiatives that Officine Panerai is promoting round the world.

The Panerai application for iPhone is a handy tool to easily locate the Panerai boutiques nearest to you and get in touch with them directly; and it even lets you download Wallpapers or have fun with the amusing games to test your knowledge of the Panerai watches.

The application is available in Italian and English and is iOS 4.0 tested. You can download it at no cost from iTunes:

http://itunes.apple.com/us/app/panerai/id379888363?mt=8

Officine Panerai opens boutique in Riyadh

Officine Panerai's expansion in the Arabian Peninsula continues. Following the recent openings in Dubai and Doha, the Italian fine watch brand inaugurates its first boutique in the Saudi Arabian capital, Riyadh, the country's cultural, financial and institutional centre.

The new Officine Panerai boutique in Riyadh is opened in partnership with Platinum Sands, a company in the Ali Bin Ali Group, the Qatar-based group specializing in the luxury, real estate, travel and hotels sectors.

The Officine Panerai collections of fine watches are housed in a 100-square-metre space where teak wood and steel, porthole-shaped windows and elegant wavy lines recreate an environment evoking the history of the brand, a traditional supplier of highly specialized, precision instruments to the Italian Navy and today sponsor of some of the world's most prestigious regattas for vintage boats, brought together in the Panerai Classic Yachts Challenge circuit.

The Officine Panerai boutique in Riyadh is situated inside the C - Center, on the intersection between Olaya and Tahliya Street, the two main shopping streets for luxury goods in the Saudi capital. At the same intersection, directly opposite the C - Center, is the Centria Mall, the shopping centre in the shape of a majestic sailing boat, which houses an exclusive selection of boutiques featuring some of the most prestigious luxury brands in the world.

In Riyadh, the most exclusive shopping experience stands alongside the opportunity to live the fascinating atmospheres of a metropolitan oasis in the heart of the desert, rich in history and with a sophisticated, varied art heritage ranging from the ancient to the ultra-modern, and which has in its two iconic city towers - the Kingdom Tower and the Faisaliah Tower - its symbol.

The Officine Panerai boutique in Riyadh is the first in Saudi Arabia and the sixteenth in the world after Florence and Portofino, Geneva and Madrid, Beirut, Doha and Dubai, Los Angeles, New York and Buenos Aires, Beijing, Hong Kong, Macau, Shanghai and Tokyo.

Luminor for Paneristi's Anniversary

Ten years have gone by since the launch of the website www.paneristi.com and in that time, the Panerai watch enthusiasts who exchange information, comments and stories on the site forum have grown from just a few dozen to several thousand from all over the world. To celebrate the tenth anniversary of this story of extraordinary passion, Officine Panerai presents a new Special Edition watch dedicated to the “Paneristi” and made at their request - the Luminor for Paneristi’s Anniversary.

The new Luminor for Paneristi’s Anniversary, designed by Officine Panerai and bearing in mind the guidelines and preferences expressed by the community of “Paneristi”, comes with a 44 mm Luminor case, distinguished by the classic crown-protecting bridge device, making the watch water resistant up to 30 atmospheres (approximately 300 m in depth).

The case, bezel, bridge and crown are coated in DLC, as is the buckle that closes the strap in antiqued leather. The watch is personalised by the steel caseback, which bears the engraved inscription Paneristi.com, and Tenth Anniversary.

Standing out on the black dial are the classic numerals and large index markers so typical of Panerai, made in a special ecru SuperLumiNova® - which also coats the hands – adding to the watch’s vintage look. “Luminor Panerai” and the OP logo are engraved in white. The movement of the Luminor Logo DLC - 44mm is the hand-wound OP I calibre.

The Luminor for Paneristi’s Anniversary was launched on the Paneristi forum on 1st July 2010 and the same medium was used to provide instructions for ordering the watch. The 300 pieces produced sold out in the few minutes following the publication of the relative post.