Officine Panerai's expansion in the Arabian Peninsula continues. Following the recent openings in Dubai and Doha, the Italian fine watch brand inaugurates its first boutique in the Saudi Arabian capital, Riyadh, the country's cultural, financial and institutional centre.
The new Officine Panerai boutique in Riyadh is opened in partnership with Platinum Sands, a company in the Ali Bin Ali Group, the Qatar-based group specializing in the luxury, real estate, travel and hotels sectors.
The Officine Panerai collections of fine watches are housed in a 100-square-metre space where teak wood and steel, porthole-shaped windows and elegant wavy lines recreate an environment evoking the history of the brand, a traditional supplier of highly specialized, precision instruments to the Italian Navy and today sponsor of some of the world's most prestigious regattas for vintage boats, brought together in the Panerai Classic Yachts Challenge circuit.
The Officine Panerai boutique in Riyadh is situated inside the C - Center, on the intersection between Olaya and Tahliya Street, the two main shopping streets for luxury goods in the Saudi capital. At the same intersection, directly opposite the C - Center, is the Centria Mall, the shopping centre in the shape of a majestic sailing boat, which houses an exclusive selection of boutiques featuring some of the most prestigious luxury brands in the world.
In Riyadh, the most exclusive shopping experience stands alongside the opportunity to live the fascinating atmospheres of a metropolitan oasis in the heart of the desert, rich in history and with a sophisticated, varied art heritage ranging from the ancient to the ultra-modern, and which has in its two iconic city towers - the Kingdom Tower and the Faisaliah Tower - its symbol.
The Officine Panerai boutique in Riyadh is the first in Saudi Arabia and the sixteenth in the world after Florence and Portofino, Geneva and Madrid, Beirut, Doha and Dubai, Los Angeles, New York and Buenos Aires, Beijing, Hong Kong, Macau, Shanghai and Tokyo.
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